Kate Lee

Graphic Designer




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United Hopes

Publication 
Marketing Collateral 
Industry: UNICEF
United Hopes is a publication created to raise awareness for the nonprofit organization United Hopes under UNICEF, focusing specifically on global child poverty. The piece highlights the realities children face around the world through key facts, personal narratives, and visual data. Its purpose is to inform readers about the ongoing challenges tied to poverty—including limited access to education, healthcare, and basic resources—while emphasizing the importance of continued humanitarian support.


Cover



This publication addresses child poverty by focusing on basic needs and human rights. Using a child’s feet as the central image subtly conveys vulnerability and lack of resources. This indirect approach encourages empathy and reflection without relying on guilt, inviting quiet awareness instead of a forced emotional response. 


Interior

The interior spreads combine documentary photography, infographics, and editorial layouts to communicate the realities of child poverty. The infographics provide structure and context, while the imagery highlights everyday living conditions and resilience, creating a balanced mix of information and emotional depth.



Poster


The poster series uses close-up images, bold type, and natural textures to show child poverty through vulnerability and hope. Details like feet and facial expressions highlight basic needs and dignity. The earthy colors and materials support themes of resilience, while the message encourages unity and change. 

From a Sock to a Smile 

This interactive swag piece invites participants to turn a simple sock, a basic human need, into a small stuffed toy. The act of creating it reflects UNICEF’s focus on creativity, play, and child-centered care. By transforming something ordinary into something meaningful, users connect emotionally with the mission. 

Campaign


This campaign raises awareness about child poverty by focusing on basic needs, dignity, and shared responsibility. The audio helps show children as individuals with families, friendships, and joy, not defined only by poverty.


Editorial Awareness  


This project is a interactive installation awareness campaign addressing child poverty through print, posters, and video. Using editorial design and visual storytelling, the work highlights basic human needs and dignity while presenting children as individuals with lives beyond poverty.

In Conclusion


Overall, United Hopes serves as an informative and human-centered publication that makes the issue of child poverty more visible and urgent, reflecting the mission and values of UNICEF’s efforts through United Hopes.

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